What is Upsell and Cross Sell and How to Use Them

What is upsell and cross sell?

Two rapid sales growth techniques. With just two well-implemented marketing techniques you can increase your sales without learning more about marketing.

What are the techniques to increase sales?

In this article we will discuss Up sell and Cross sell, and the two techniques have the role of generating more sales.

Also by correctly implementing the two upselling and cross-selling strategies you can:

– Increases the number of products sold per order;

– Increases the average value of orders on the store;

– Slightly improve the conversion rate of the store;

– Easier to thank customers.

What is the Upselling technique?

Through Up sale, customers are encouraged to purchase a product that is more expensive than the one they initially wanted.

Example: A user wants to buy an Iphone 11 from your website, but in the product page you highlight the fact that Iphone 12 has been reduced and that for a difference of a few hundred lei he can buy the latest version of Iphone.

If the user buys Iphone 12, by the fact that you recommended his phone, you got a few hundred lei more from the same user.

What is the Cross-Selling technique?

The Cross-Selling technique has the role of identifying products that match the initial one.

Example: The user has reached the page with Iphone 11 and you choose to focus your activity only on the cross-selling technique, in this case you will recommend to the user Airpods headphones, cases or glass foils that he can buy for his phone.

If the user buys the phone, he will know for sure that he also needs a case and a foil and why not even Airpods. In this way the basket will increase substantially.

How do you implement Cross Selling and Upselling techniques?

As you can see in the examples above, the benefits of these techniques are palpable in the sense that at least once in our lives we did this and although I wanted to buy only one product, I added something to the cart or I added one more expensive.

In order to implement such techniques, we recommend that you talk to the programmer and the marketing man in your company or call a marketing agency that will take care of the implementation and the appropriate setting.

The more useful the recommendations, the better the results for your business!