What is SEM?
The world of online marketing is marked by SEM, which means that every person who has an online business or wants to own one, must know that SEM is all the marketing activities that are done in the search engine. This definition will help you to understand better what is SEM.
A more complex definition would sound like this: SEM is a set of methods and actions a marketer takes to promote a domain in the search engine.
The SEM includes the following promotion methods:
– Pay-per-click (Google Ads, Bing Ads) campaigns;
– Search engine optimization (SEO).
PPC Campaigns
PPC search engine campaigns are used to attract traffic and sales in a short time. In other news, a company wishing to grow fast will invest in Google Ads and Bing Ads to show off the top position and get the most traffic to turn into later sales.
Costs for such campaigns can be extremely high if these campaigns are not properly managed. Every person who clicks on a company ad will be a cost for that. It is recommended that each campaign be made as targeted as possible to keep costs under control.
Search Engine Optimization (SEO)
SEO is the optimization that any site needs. By optimizing the SEO site, you rank the first page in search engine results.
If PPC campaigns rank ads based on keywords, bid, ad relevance, quality score, ad extensions, and other factors, SEO works on other principles.
SEO aims to optimize the site on page according to both Google’s and off-page standards, the process by which the site gets recommendations from other sites (implementation of backlinks strategy).
SEM is a must for any company that wants to grow, and the two SEO and PPC components support each other and lead to the efficient growth of the site in a short time.
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