The evolution made the companies face new challenges and pay attention to aspects like the brand, the visual identity and the logo. These things are crucial for the image of the company and the way the clients see it.
The logo is not your brand nor the identity of your company. The logo, the brand, and the visual identity have three different roles that create an image of the business or the products.
Visual identity represents a major role in creating a brand or a corporate image for a company.
In most cases, the visual identity is based on visual elements used in your company, concentrated in a guide. The guide has the role of establishing the manner in which the essence is used in different environments, using color palettes, measurements, similar schemes and fonts. These rules are for keeping a coherent identity of the company, which allows the perception of the brand to be easily recognized.
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The visual identity of a company is made up of more visual elements:
- the logo (the symbol of the brand and of the visual identity)
- office supplies (business cards, envelopes etc)
- marketing (flyers, brochures, books, websites etc)
- products and packing (the products and the packs in which they are sold)
- dress code (corporate clothing items that are worn by the employees)
- light commercials
- messages and actions ( messages sent through indirect or direct methods of communication)
- other methods of communication (aural, olfactory, tactile)
- anything that is visual and represents the company
The elements that make up the visual identity must refer to the company. The visual identity’s role is to offer in an indirect way hints about the credibility of the company and to establish a positive bond with the customer. If you want, we can make logos, designs, banners, and others.
How the visual identity elements are created and the result obtained will influence many clients. They will be attracted by these elements, adopting or rejecting them. For a better understanding, think about a famous company, and you’ll realize that it’s present in your life under different forms (books, pens or other products).
Every company needs a visual identity to differentiate itself from competitors. The conscious creation of a visual identity highlights the company both online and offline. A visual identity starts with the values and beliefs of your company. If your company is seen as a strong brand in the market then the colors you choose in building your visual identity should be strong.
Therefore, we recommend establishing a company identity first, then building the colors. We can help you in this process, all you have to do is contact us online. The logo is definitely an element of identity. You can work with people who specialize in creating representative logos for your business. His image will establish the first contact with the client, so it is important to be created by a professional.
The typography of writing texts on the website as well as on the promotional materials must be specific to the brand. It’s a toy brand, maybe you should choose a funky printing style. Business cards, flyers, catalogs and more must all be made in the same line of visual identity to convey a concise and easy-to-understand message for the customer.
Even the way you structure the image of a social media post is important for your brand, because a user when he sees your post in the feed must recognize it from a very large number of posts.
So, if you need help, do not hesitate to contact us, we are at your disposal to create a professional visual identity.