Every day, we hear about social media, and the truth is that social networks have become very important in our lives and every day we spend good minutes or even hours on them trying to relax or discover new things.
Social networks are a way of entertainment for users but also a business opportunity.
We pay attention to the business owners’ needs, which is why our team has specialists in social media advertising.
The efficiency of social media campaigns may seem extremely low, but by running campaigns on social media their goals must be set properly in order to really measure the campaign efficiency.
The advantages of social media marketing
- Awareness
Advertising campaigns on social media have the main effect of getting awareness. By displaying advertisements in the form of banners and video clips, the users will remember elements such as a logo or a company name that will increase the company’s brand.
- Branding
Campaigns help the increase of branding and increase engagement. These campaigns aim to create a relationship between the brand and the users, as well as to maintain or develop it.
- Sales
Social media advertising can generate sales, and this is the goal of most companies. With specific targets and fitting messages, the campaigns will get conversions at competitive costs.
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We can help your business
Your company needs a social media marketing agency like us. We have expertise in social media marketing. We know how to increase your sales using growth hacking techniques.
We have colleagues in New York, Los Angeles, Florida, Toronto, Melbourne, and other cities. We are specialized in digital marketing services for e-commerce in fields like real estate, auto, apparel, cosmetics, tourism, health products, and others.
We are an full service social media marketing agency and we can offer all that you need.
What are the social media marketing channels?
There are currently many social networks that have a specific type of audience.
By precisely defining the target audience, choosing the right social network is the second most important stage for successful social media marketing campaigns.
The main social networks an advertiser has at hand are:
- Youtube
- Snapchat
- Google+
Social media marketing is a good choice for businesses that want to develop their online image and create a link between the users and the company. Also, getting sales is an objective that can be reached with the help of the right targeting.
Tell us what goals you have, and we will tell you which one is the most effective channel for your business!
The importance of Social Media
Social Media got to the point where it can influence your business to grow. At a simple analysis of your competitors, you will realize that they invest considerable amounts in promoting products or services on Facebook Ads, Instagram Ads, Tik Tok, Snapchat, and other platforms.
The vision of the business’s future is important because this is the only way you will be able to see the usefulness of social media campaigns. A simple example will make things a little easier to understand.
Let’s suppose you have developed your social media accounts, and your page has reached 10,000 likes. Of the 10,000 followers, only 5% interact with it organically, which means that 500 people will like, comment and react to your content. If the post promotes a product or service, there are high chances that you will get five orders through the position.
Let’s answer to this question: What was your effort regarding obtaining the five orders?
The answer is: You posted an image in less than 10 minutes, accompanied by the text and the offer on your accounts, and as a result, you obtained five orders. Indeed, the 10,000 followers are not acquired overnight, but here comes the development plan of social networks, constant posts, interaction with users, and giveaways.
Social Media Plan
So now you ask yourself, “What should I do to obtain results from social media?”. We are here to prove to you that your business can grow organically with our help.
First, you should consider that the content you want to deliver is fresh and actual because most people who use social media are there for visual content, audio, or the mix between them: video content that nowadays is viral.
Try to put your specific objectives on paper and answer some questions before creating your content. What do you want to get from your campaigns? Do you want more engagement (more likes, follows, and comments) or want to bring awareness to others?
Think about what do you want to convey to them, what kind of customers do you have and who are they as individuals. Your audience is very important, so you need to establish some things like:
- Type of personality
- Age
- Location
- Interests
- Gender
After that, you should know about your competition. Learn and discover others that sell the same products or services as you. You can simply check other business accounts on social media networks and make a list of ideas and things you should avoid doing. Not everything you’ll see in other stores means you should do it too because what works for them doesn’t mean it works for you. The truth is, technology advances quickly in these times, so you will have to keep an eye on news that appears and adapt your business to it.
Social Media is appreciated so much because you can interact with each other on different and unlimited topics. After you set your profile and start engaging some followers, try to connect with them and find ways that capture their attention. Giveaways live. Stories are some ways that can help you.
Either you want to invest less or not at all in social media, you can use our advice to grow your reach and engagement, but when you choose to support a monthly budget for your business means you already are aware that your goal is to develop and to overcome that level where you are now. You should think twice about this idea and give a chance to a professional agency to prove that we are saying more than words.
Why you should consider working with a digital marketing agency
Some businesses don’t see Social media as a good marketing channel to invest in, mostly because they tried once and they didn’t get results, but this only means they didn’t know how to do that.
This is the main reason you should consider working with an agency like us because you are not the first that came to us with this kind of issue. We have clients from different fields of work that ask for a social media strategy. It doesn’t matter what business you have, social media have space for everybody, and it can bring you lots of benefits.
Our experience showed us that the performance we make for our clients, when we increase their sales, it makes us satisfied about what they achieved and for sure we don’t accept less than you deserve!