When do we need a consultant?
Managing a business is a complicated task for everyone because of multiple factors that act simultaneously on the business, factors that need to be controlled, monitored and prevented to allow the firm to perform at optimal or maximum capacity.
Because a single person can not be specialized in all areas, for challenges at the beginning, challenges are at every step. Everyday there are obstacles in production, transport, logistics, marketing, development, etc.
In practice, there are a lot of businesses that manage to produce goods but fail to sell them for various reasons. Lack of experience in this segment may be the main obstacle to the sale of goods.
Every company needs a marketing consultant. Whether it is a large company with authority in the field or a small company, they have the objective of obtaining sales in one form or another.
What is a consultant?
A marketing consultant is an experienced person in the field, with skills, competencies and skills to understand and analyze the data, the activity of a company, and factors that motivate consumers to acquire. It is also able to create strategies, implement them, monitor and coordinate them so that the objectives set can be achieved.
Marketing Agency vs. Marketing Consultant
At the same time, there must be a clear difference between a marketing agency and a marketing consultant for small, medium or large businesses.
Marketing agencies are companies that help a company promote themselves on certain channels to increase business sales, create ads, and completely manage the site and campaigns.
Marketing agencies can offer multiple online or offline advertising services.
A small business marketing consultant is a person who helps the company adopt strategies to strengthen the relationship with existing customers. The marketing consultant is more involved in the business, analyzes it from all points of view and offers ideas, solutions, strategies that the company with the available staff has to implement. The tasks of a consultant are multiple. A small business marketing consultant is tailored to your business because he gave all the interest to succeed!
It is extremely important to distinguish between a marketing agency that outsources some of the marketing you make or totally a marketing consultant coming to your firm and solutions to existing problems.
If you have not worked with a marketing consultant before, you should try at least once to find out what the impact of your business is on your business.
Why do you need a business marketing consultant?
As a small business you have a lot of costs to start a business and make it work. Regardless of the stage you are in, experience has shown us that not all people have the knowledge to run an online business. Precisely for this reason, we recommend that you use the services of a small business marketing consultant.
In the following I will highlight some benefits that it can offer.
- Budget efficiency
The role of an online business consulting consultant is to help you use the available budget in the best possible way. We say this because when the marketing budget is not large, you will not be able to cover all the promotion channels, and the most important thing is to choose the optimal channel and direct the budget towards it.
Examples of start-up strategies with a marketing budget of 1000 euro / month:
- a) You can use the amount for promotion on a single channel on which your potential customers are
- b) You can allocate part of the budget for SEO, and with the rest you can start remarketing campaigns and some campaigns to attract new traffic.
The consultant will take into account your objectives and will communicate what is recommended for your business.
- Complex marketing strategy
A business marketing consultant has all the knowledge needed to create a strategy for both small and large businesses. Experience is an advantage, and if you use the services of an expert, you will have a much faster growth than you could imagine.
Depending on the budget available for marketing, the consultant will create a complex multichannel strategy to ensure the development of your company’s online business.
Among the important aspects that a marketing strategy can include are:
– Website optimization and development (CRO, UX, UI, addition of new functions, etc.)
– SEO On page and Off page
– Email marketing
– Content marketing
– Google Ads
– Facebook Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Bing Ads
– Youtube Ads
– Influencer marketing
– Contests
– Branding
– Awareness
– Collaborations
– Media appearances
– Media buying
As you can see there are a lot of issues to cover, and each of the above is divided into dozens or hundreds of other activities.
- Implementation
Always choose a consultant who knows how to implement what he proposes because the knowledge in practice is more valuable than the theoretical one. The theory does not always apply because one niche does not resemble another, and the ability to implement and adapt strategies leads to much better results.
At Promos, our consultants create strategies taking into account best practices and based on market experience. Two businesses that sell the same type of product or even the same product have different results.
Choose complete services, and our team can offer you this.
- Reporting and optimization
Obviously it is necessary to measure all activities, and reporting is the time when you can analyze whether the activities recommended by the consultant have generated the desired results.
The analysis and interpretation of each indicator is important, and a good understanding of the data will help you know where you are and how you can advance in this progress of developing your business.
What are the benefits of hiring a marketing consulting agency?
A consultant is generally specialized in creating long-term strategies, but at Promos, consultants are much more anchored in what is happening in the online environment.
Our team has specialists on each channel and together we can offer efficient strategies, and a much more important thing is the possibility to put them into practice.
If you do not have an internal team, we recommend that you use the services of an agency that will offer you both consulting services and the possibility to implement.
You can also work with both an agency and a consultant, but that also means a higher cost.
Choose the best options for you!
We recommend that you maximize the budget you have at your disposal, and a marketing agency that also offers consulting services can offer you everything you need.
If you want to convince yourself, contact us and we will offer you help to grow your business!
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