Integrated Marketing Agency

An integrated marketing agency can save your business

You’ve always wanted to have your own business, and you’re really good at it. Therefore, you decided to take your fate into your own hands and opened a business. All good and beautiful, you even managed the initial marketing campaigns. It’s perfect, because you didn’t spend a lot of money, and you’re dynamic, two very important aspects. And, fortunately, things are evolving in the direction you want. You notice that you no longer have the physical time to take care of everything, and this is felt. Your development ideas, new products or services risk being abandoned, and for this reason the company’s image is no longer the same. Therefore, it is time to turn to professionals in the field, so that you can deal with what you know best: growing your business, developing it. So, it’s time to turn to an integrated marketing agency that will help your business reach new heights of success. And what businessman doesn’t want that?

What is integrated marketing?

Have you used an integrated marketing strategy so far? Or do you not even know exactly what it means, and especially, what you might need? It means that the following lines are for you, because I would convince you how important it is to turn to an integrated marketing agency to implement such a strategy. Even if it seems harsh, knowing that its lack can be one of the reasons why your business, which had started so beautifully and promisingly, would have a resounding failure.
The question that arises is simple: what is your knowledge of what integrated marketing entails? Don’t worry if your answer is a negative one, because all those who are not in the field do not know what it is about. Therefore, let’s see how we manage to clarify you as well as possible.

Through integrated marketing – a term unknown until the early 90’s, it is argued that a brand must send a message on all communication channels. There is a 4 C rule that a brand must follow when creating such a strategy by an integrated marketing agency:
• Complementarity: it is important that all communication channels complement each other harmoniously.
• Continuity: as the name implies, it is necessary for this communication to be connected on all channels.
• Consistency: the message sent must be the same for all marketing channels
• Consistency: obviously, you have to make sure that the distribution of the message you want to convey on the advertising channels makes sense/logic.

Get a integrated marketing strategy

Why is an integrated marketing strategy needed?

Is it worth it or not to turn to an integrated marketing agency? Is an integrated marketing strategy necessary or not? These are just some of the questions you may want to answer. And this is given by specialists in the field, who give you assurances that for both your questions the answer is certainly an affirmative one.

Confusion among customers

It is important that your messages are strategically thought out, with a single purpose. When this does not happen, the difference between them, or the lack of one on one channel can lead to some unwanted confusion among current customers, and even more so in the case of potential users of your products or services.

You lose your credibility

It’s like you, as a potential user of a certain service or product, find it, say, Instagram on Instagram, and you want to find out more about it, so go to the company’s website. And there… nothing. No information! It’s a sign that the company doesn’t seem to care about potential customers, does it? Within that company, things are not so simple, but everything most likely started from inefficient communication. You, as the detonator of the business, must make sure that such incidents will not occur in your case, because otherwise you lose your credibility. That’s why you need an integrated marketing agency that handles all aspects properly, including the ones I just told you about.

Unpleasant “amnesia”

We live in a world full of a lot of advertising messages, so we need a special marketing strategy. Thus, it is much more efficient to use a creative idea with a major impact, transmitted on all communication channels, than to send more messages for each channel. Certainly those companies that do not take these aspects into account, and consider that turning to an integrated marketing agency is “an expensive decision”, will be quickly forgotten.

Work with an integrated marketing company

An integrated marketing company can help you to get clients with all marketing channels that your firm need. Do you know the Rule of 7 in marketing? It is the one that emphasizes the fact that a consumer or potential customer needs to hear your message at least 7 times before deciding that he has to buy a certain product or service from you. What would it be like for you not to send the same message every time? How many times should each of them be heard for a single purchase? Remember: the more used the communication channels used, the more your customers will be.

Why is an integrated marketing agency needed?

In short, applying an efficient strategy by specialists from such an agency will save you time and money, you will have an increase in sales, you will communicate better with the public, you will be easier to stand out from the competition – in a positive sense, of course. In just one sentence: you will be able to achieve your goals faster.

What is the best integrated marketing agency?

We cannot give the answer to this question. The best integrated marketing agency is the one that can offer you the services you need, offering quality results and services for your business.

Above I have highlighted a lot of factors for which you need to choose an integrated marketing agency, but it depends on you what you want and what you focus on.

There are a lot of businesses that can offer a lot of services, but the quality offered for them is different.

Analyze the offers of the agencies you have on the short list and start using 1-2 services at first, then start using as many services from them.

What is the role of an integrated marketing agency?

The role of an agency is to facilitate the growth of your business. Working with a single agency, communication will be much more efficient, and the understanding of your business and customers will be extremely good because they will interact with users through multiple channels, and the data obtained will be used in your favor. .

When you purchase from an agency Google Ads, SEO, Facebook Ads and any other services, they will generate an extremely good understanding of user behavior and will generate more sales.

How to integrate a digital marketing agency in your business?

The need for digital marketing specialists is growing and every company needs a man or a team of people to deal with marketing.

Because most companies cannot afford to support top specialists, the most efficient solution is to purchase services from a full service digital marketing agency.

To integrate an agency into your business, start gradually outsourcing each service.

With just a few discussions you can outsource the paid ads (PPC) and SEO part.

Start with small steps to outsource the key services to see how the agency works, then you can purchase other services such as: email marketing, content, branding, etc. This is where the measures applied by specialists from an integrated marketing agency come in, which will not only keep your current customers, but will also attract new ones.

Let’s discuss about your company

What are the prices for the services offered by the digital marketing agency?

The prices for the services offered by a digital marketing agency can start from 100-150 dollars, but they also depend on the managed budget.

To get prices for the services you need, contact several integrated marketing companies, request offers and compare the content of the services offered.

Why choose an integrated digital marketing agency and not an agency for every service?

Our recommendation is to work with agencies that can provide as many services as you need because this saves you time to search and communicate with as many service providers as possible.

In the case of an integrated agency, either talk to one person about all the services or communicate with the person in charge of each service, but the information about each service will communicate much more easily within a integrated marketing firm.

If you choose an SEO agency, a Google Ads agency and a Facebook Ads agency, imagine that you will repeat the same thing 3 times and that the agencies will not communicate as well with each other. There may also be discrepancies between how you advertise your business.

Choose to work with agencies that can offer as many services as possible to make your life easier, but keep in mind that these services must be top notch and generate results! And not only that, we will offer you some arguments that will make you understand that you need an integrated marketing agency, which will deal properly with such a strategy, because otherwise you can risk one of the situations. unpleasant ones that we will present to you, in short, in the lines below.