Challenge
The conversion rate is an extremely important indicator online, and it shows how well the website is optimized for sale.
One of our clients started working with us with a conversion rate below 1%, and we were aware that this would affect our campaigns.
Solution
Our team decided to analyze the online store and offer UX recommendations that will lead to improved conversion rates.
Our recommendations were as follows:
– translate the button on the product page into the language that users know;
– remove unnecessary fields from checkout;
– reformulation of messages on buttons;
– checkout stylization.
Result
Conversion rate increased by 45.81%
The number of orders increased by 61.33%
Sales increased by 126.65%
Let’s increase your website conversion rates
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