In the online environment, businesses face a lot of problems, and one of the biggest problems is represented by invalid clicks, fake traffic, traffic bot, spam clicks.
This occurs when a business starts to grow and fake traffic starts to appear. Google filters traffic as much as possible, but it is impossible to block these fraud attempts.
What are invalid clicks and fake traffic?
Clicks on ads given by malicious software to consume your budget or to change your data are considered by Google to be illegitimate and therefore invalid clicks.
Take traffic consists of both invalid clicks on ads and campaigns, as well as bot traffic that reaches your site to create problems for you.
What issues do invalid clicks, traffic bots, fake traffic and spam clicks generate?
- Advertising costs are much higher;
- Campaigns may run out of budgets at key intervals, leading to loss of customers and money;
- The competitor gains market share;
- Campaign results are weaker;
- The reports are not correct, the data being modified by the invalid traffic;
- The data measured on the site is erroneous and you cannot make correct analyzes;
- High volume of fake traffic can lead to site crash;
- Security breaches;
- The website may become more and more difficult to load.
How can you avoid the problems caused by fake traffic, bots and invalid clicks?
At Promos we offer solutions to reduce or even eliminate invalid clicks, traffic bots, as well as the possibility of the website crashing.
We have the necessary know-how to implement software for monitoring traffic and blocking users ‘or bots’ IPs. We also have online advertising specialists in the team who can deal with optimizing campaigns so that they can eliminate invalid traffic.
If you also have a problem like this, we invite you to contact us, and we will come up with solutions for your business so that you can get rid of bot traffic, reduce or eliminate invalid clicks from campaigns, prevent and detect click fraud, as well as new ways to scale your business.
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