What is CRO (Conversion Rate Optimization)?
CRO is the acronym for Conversion Rate Optimization which is a process by which the conversion rate on any device is optimized.
The process aims to get more sales, leads, newsletter subscriptions, etc. from the same volume of traffic.
Let’s increase your website conversion rate
Example:
Your website has a conversion rate of 1% and gets 10 orders from a traffic of 1000 users.
A conversion rate optimization agency is the one that through the analysis of the website and the users’ behavior manages to increase the conversion rate from 1% to 1.5% or even 2%.
Although it is a small average increase, a conversion rate of 1.5% will generate 15 orders for you.
The 5 orders obtained in addition will make a clear difference, and the efficiency of optimizing the conversion rate is visible.
What is the importance of a CRO Agency?
A CRO agency deals with increasing the revenue obtained by using the same volume of traffic.
Obtaining more sales this will be reflected both in increasing the efficiency of the campaigns and in reducing the budgets.
Having an optimized website to get as many conversions as possible you will:
- Improve the user experience, and Google will “reward” this;
- PPC campaigns will have a better conversion rate
- The cost per conversion will be reduced
- The budget will be used more efficiently or will decrease
- The quality score of your ads will increase
- The value of sales will increase
As listed above, sales efficiency will be evident in a short time.
CRO Agency work
- Data analysis
Agencies handle data analysis. Marketing is not just about creativity and innovative ideas. Data analysis is also extremely important because this is the only way we can better understand user behavior.
- Conversion Rate Optimization (CRO) Strategy
Purchasing CRO services from an agency will also provide you with a strategy through which to optimize your website. The agencies work in a structured way and analyze each modification of the website and their impact on the CRO.
- Development and design
An agency has the expertise and the necessary team to put into practice the modifications and optimization ideas of the website.
- Copywriting
CRO also involves copywriting. Users also need well-thought-out and structured texts through which ideas can be transmitted in a very short time.
- Implement CRO best practices
Having experience in the online environment as well as the experience of previous collaborations, an agency can tell you from the beginning if there are serious problems that you need to fix in order to improve the conversion rate.
- A / B Testing
To determine how to improve a landing page, agencies offering CRO services will create multiple A / B tests.
They will design 2 landing page templates and analyze how users interact with them.
After analyzing the indicators (number of users, time spent on the page, conversion rate, etc.) a conclusion will be drawn that will lead to an efficient final landing page that generates results.
- Multivariate testing
Multivariate testing also works with A / B testing. In the case of this test model to optimize CRO are the analysis of several variables that lead to a conversion.
- Lift model framework
The LIFT model is a popular CRO framework. This framework reveals 6 vital conversion factors allowing you to test landing pages from the perspective of your web visitors.
The factors that are included in the LIFT model are:
- a) Valid proposal
- b) Relevance
- c) Clarity
- d) Urgency
- e) Anxiety
- f) Distraction
Contact us to and we will improve conversion rate in a short time!
Why use the services of a CRO agency?
Above we have listed the benefits of CRO services, and from our data the results will lead to the recovery of the investment and even to the acceleration of sales growth.
A better conversion rate means lower costs, higher sales, branding, better quality score and online efficiency.
Popular FAQs for conversion rate optimization
How to calculate the conversion rate?
To calculate the conversion rate you must apply the following formula
Leads Generated / Orders ÷ Website Traffic x 100 = Conversion Rate%
Depending on the niche, it is important to determine what conversion rate is required.
Example: If the conversion rate is below 1% in the fashion industry, in this case, the website and campaigns have a problem because the conversion rate is much too low.
Why is the conversion rate important?
Conversion rate is a key indicator that shows quality:
– The quality of the traffic obtained through campaigns;
– Efficiency of advertising campaigns
– Website efficiency
– Interest in the products / services offered
How do I improve my conversion rate?
To improve your conversion rate you need:
– Knowledge in the field
– Tools through which you can analyze user behavior
– Advanced analysis skills to figure out what impacts your conversion rate
– Knowledge of web design and programming for implementation
– Advanced knowledge of user behavior
– Creative ideas to style your website or forms
How much does a CRO (Conversion Rate Optimization) audit cost?
Our team can offer you 2-3 recommendations for improving the website for free, but for performing an advanced CRO audit the price starts from $ 100 and depends on the size of the business to be analyzed.
Our recommendation is to analyze your business very well and take into account the average online conversion rate on the industry you operate, and if it is below average, it means that improvements are needed.
Why do I need a conversion rate optimization agency?
A conversion rate optimization agency is much more efficient than an internal person who modifies certain things in the website to improve the conversion rate.
We have often encountered cases where by a simple color change, users converted much better, and when the lack of delivery information kept the conversion rate below the industry average.
A CRO agency knows what to analyze, how to analyze and test what can be improved to increase the conversion rate.
We recommend that you turn to specialists because a 0.5% increase in conversion rates can mean a substantial increase in sales.
We recommend that you use the services of an online marketing agency that offers CRO services if your sales are not as you would like.
Depending on the industry in which you activate the conversion rate varies, but even in these conditions it is important to optimize because this is the only way you can grow!
Get in touch with us
Live A Reply