Every company needs exposure in the online environment, and through a few digital marketing strategies and a minimal investment you can get the desired exposure that can even turn into sales.
- Giveaway – Minimum investment
Many businesses have increased their social media accounts and built a brand with the help of giveaways. The investment is minimal for them, and the results are spectacular.
If you haven’t done a giveaway yet, it’s time to do at least one.
It is important to decide what you offer, what the rules are, the date and how the users will be extracted.
The benefits of giveaways are:
– Increasing socialization accounts
– Increasing website traffic
– Subscribe to the newsletter
– Even sales
- Influencer marketing – Average investment
Collaborations with influencers are a good source of visibility, but just one post is not enough.
We recommend everyone who collaborates with influencers to create a long-term plan for users to associate the influencer with your brand.
Give yourself enough time to analyze which influencers are relevant to your industry and choose influencers who have a relevant audience around them that they constantly interact with.
- Paid campaigns – big investment
Paid campaigns can be a small investment if you allocate only 100 lei, but in order to obtain visibility and to exceed a number of over 1,000,000 impressions or clicks, a considerable budget is needed.
Depending on the digital marketing strategy you have, you can choose how you want to get exposure.
Recommendation
Trends fluctuate a lot, and if you can’t sustain long-term visibility you’ll be like a shooting star that was visible, then disappeared.
We recommend that you make a giveaway per month and choose a few influencers with whom you can constantly collaborate and who do not involve an extremely high cost.
Also, when it comes to paid campaigns, it would be recommended to distribute the budget over a longer period so that you manage to stay in the minds of users.
Paid ads campaigns can also be directed towards obtaining sales, which will support the activity of your company.
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